LoFush is a fully integrated Livestock and Agribusiness Ecosystem Platform developed by Fush Holdings Co. Ltd for the Tanzanian market. The platform connects every participant in the livestock and agricultural value chain — from the smallholder farmer in a rural ward to the hotel procurement officer in Dar es Salaam — through a single, bilingual (English/Kiswahili) digital ecosystem.

1. Register — Fill the registration form and select your account type.

2. Verify Phone — Enter the OTP sent to your phone number via SMS.

3. Await Approval — Admin reviews and approves your account (typically within 1 business day).

4. Access Dashboard — Log in to your role-specific portal.

5. Subscribe if Needed — Some advanced features require a subscription plan.

/register

Buyers also fill in: Buyer Category (Hotel, Restaurant, Butchery, Retail Shop, Individual, Distributor, Other) and optional Organization Name.

After submitting the form, an OTP is sent via SMS. Enter it at /verify-phone. A "Resend OTP" button is available (rate-limited). Your account is NOT logged in until OTP is verified.

/login — Log in with either your email address or phone number (e.g. 0712345678 or +255712345678) plus password. "Remember me" keeps the session active across browser sessions.

/forgot-password — Password reset via SMS OTP (not email). Enter your phone → receive OTP → enter OTP + new password at /reset-password/sms.

/farmer/farm/edit Dashboard›My Farm

Created automatically at registration. Fields: Farm Name, Farm Location, Farm Size (acres/ha), Livestock Types, Description.

/farmer/livestock Farm Management›Livestock

Each record represents a group (herd) of a particular animal type.

/farmer/listings Marketplace›My Listings

Listing types: Livestock (live animals), Produce (eggs, milk, meat, crops), Product (packaged/processed). Key fields: Title, Price (TZS), Quantity, Unit, Description, Region, Photos.

Statuses: Active Draft Suspended

/farmer/production Farm Management›Production Records

Summary cards show period totals: Eggs Collected, Milk (Litres), Mortality, Feed Cost (TZS).

/farmer/breeding — Track mating events: animal group, dam, sire, mating date, expected birth date, outcome (born/aborted/stillbirth), offspring count, notes.

/farmer/feed-inventory — Manage animal feed stock. Add stock items, log daily usage per livestock group, view stock levels and usage history.

/farmer/vaccinations Farm Management›Vaccination Schedule

Three sections: Overdue (red) · Upcoming next 30 days (amber ≤3 days) · Recently Completed

/farmer/finance Farm Management›Farm Financials

KPI cards: Total Income (TZS) · Total Expenses (TZS) · Net Profit (TZS) · Profit Margin (%). Expense categories: Feed, Medicine, Labour, Equipment, Transport, Other.

/farmer/analytics — Production trends, livestock health score, vaccination compliance rate, income vs. expense comparison charts.

/farmer/orders — Shows orders where you are the seller and orders where you are the buyer (from suppliers).

/farmer/demand Marketplace›Market Demand

View real-time demand declarations from buyers. Understand what buyers are actively seeking and at what prices.

• Browse all active buyer demands by commodity and region
• Request to Supply — Submit an offer to fulfil a specific buyer's demand
• View your own supply requests and their status
• Cancel a pending supply request

Sub-pages: /farmer/demand/buyers (buyer profiles) · /farmer/demand/my-requests (your offers)

/buyer/marketplace — LoFush marketplace has been upgraded into a full e-commerce experience with a search hero, category pills, featured sellers section, and a priority-sorted listing grid.

The page opens with a full-width green search banner. Type any keyword (animal name, product, seller, region) and press Search to filter immediately.

Click a category pill to instantly filter by type without reloading the page:

Click Advanced Filters to expand the filter panel. Filter by: Animal Type, Product Category, Min Price, Max Price. Click Apply to search, or Clear All to reset. The panel auto-opens when filters are active.

The top of the results page (when no filters are active) shows a Featured Sellers grid — listings from sellers with a Premium subscription plan. These sellers have the highest trust level and best-quality inventory.

All listings are sorted by seller subscription tier — Premium sellers appear first, followed by Standard, then Verified Free, then regular free accounts. Within each tier, newest listings appear first.

Each card shows: photo/video thumbnail, category label, title, seller name + region, Verified Badge (if applicable), price, stock quantity, and action buttons (View, Order, Save to Wishlist).

/buyer/marketplace/{listing} — Click any listing to open the full detail view:

• Photo/Video Gallery — Primary display with scrollable thumbnails; click any thumbnail to switch the main view
• Seller Profile Card — Avatar, name, Verified Badge (if applicable), region, farm name; includes a "View Seller Store" link
• Vaccination Records — Shown for animal listings; lists all vaccines administered
• Star Ratings & Reviews — Average rating and up to 5 recent approved buyer reviews
• Related Listings — 4 same-type listings from other premium-priority sellers
• Actions — Place Order button, Save to Wishlist (heart) button

/buyer/cart — Add multiple listings from the marketplace to a cart for comparison and batch ordering.

The cart auto-validates items — if a listing becomes unavailable or out of stock, it is removed silently on next visit.

/buyer/seller/{user} — Every seller has a public storefront page accessible from the listing detail page ("View Seller Store" button).

The store page shows:

• Seller banner with profile photo, full name, Verified Badge, farm name, region, and average star rating
• Total listing count and category tabs (All / Livestock / Products / Inputs / Services)
• All active listings from that seller, sorted by priority rank
• Contact Seller button — opens a direct message thread

/buyer/marketplace/{listing}/order — Fields: Quantity, Delivery Address, Delivery Instructions. After placing, status is Pending until seller confirms.

/buyer/favorites — Save and manage listings you are interested in. The heart icon on each listing card toggles the saved state. Saved listings appear in your Favorites list for later comparison.

/buyer/demand — Declare what you want to purchase so farmers can find and approach you.

/buyer/demand/setup — One-time setup: confirm buyer category, commodity interests, budget range, delivery preference.

All active demands are visible to farmers via their Market Demand Intelligence module. Farmers submit supply offers; you review and accept or decline each offer.

/supplier/profile

Required: Business Name, Contact Person, Phone, Email, Address, Region, District, Ward. Recommended: Description, Logo, Registration Number.

/supplier/products — Create and manage your agricultural input catalog. Categories: Feed, Medicine, Equipment, Seeds, Other.

Statuses (Admin-controlled): Active Suspended Featured

/supplier/orders — Actions: Confirm (accept), Complete (fulfilled), Cancel. Dashboard shows order breakdown by status, Revenue, and Fulfillment Rate.

/veterinarian/profile — Qualifications, Experience, Specializations, License, Service Areas, Availability, Photo, Bio.

/veterinarian/requests — Incoming requests from farmers. Actions: Approve or Decline. Vets can also proactively browse farmers at /veterinarian/farmers.

/veterinarian/clients — Maintain a client list. Full CRUD. Fields: name, phone, email, farm details, notes.

/veterinarian/appointments — Schedule farm visits and consultations. Fields: Client, Service type, Date & time, Location, Notes.

/veterinarian/records — Animal health case records. Fields: Client, Animal Type, Diagnosis, Treatment, Medications, Follow Up, Date, Notes.

/veterinarian/prescriptions — Issue prescriptions. Fields: Client, Medicine, Dosage, Frequency, Duration, Instructions.

/veterinarian/invoices — Fields: Client, Description, Amount (TZS), Date, Due date. Actions: Create, Mark Paid. Statuses: Unpaid Paid

/veterinarian/reports — Summary: clients, appointments, records, prescriptions, total invoiced (TZS).

/consultant/profile — Specialization, Rate/hr (TZS), Availability, Location, Consultation Type (Online/In-Person/Both), Bio, Photo.

/consultant/services — Create service packages: Name, Description, Price (TZS), Duration, Delivery Method. Admin controls statuses.

/consultant/requests — Incoming requests. Actions: Approve, Decline (with reason), Complete.

/analyst/profile — Full Name, Organization, Areas of Expertise, Credentials, Bio.

/analyst/reports — Fields: Title, Category (Market Prices / Disease Alerts / Supply & Demand / Trends / Other), Summary, Content, Tags, Attachment.

1. Create report → Draft

2. Submit for admin review

3. Admin publishes or rejects

4. If Published → visible in Insights to subscribers

/transporter/profile — Business Name, License, Coverage Regions, Vehicle Types, Verification Status.

/transporter/services — Fields: Service Name, Service Area, Vehicle Type, Max Load, Base Price (TZS), Description.

/transporter/requests — Incoming from farmers, buyers, suppliers. Shows requester, pickup, dropoff, date, cargo. Actions: Approve, Decline, Complete.

/admin/users — Filter by role and status. Actions: Approve, Reject, Suspend, Reactivate, Reset Password, Edit, Create.

Dedicated Pending Users view at /admin/users/pending.

/admin/analytics — Platform KPIs, export analytics. Sub-pages:

• Audit Logs (/admin/analytics/audit-logs) — Searchable log of all admin and system actions
• Fraud Reports (/admin/analytics/fraud-reports) — All fraud reports with admin response capability

/admin/system/settings

/admin/monetization

/admin/role-requests — Actions: Mark Under Review, Approve, Reject, Mark Paid.

/admin/content-suspensions — Review user appeals against content suspension. Approve reinstatement or uphold suspension with explanation.

/monetization — Your subscription hub: current plan status, available plans for your role, transaction history (with CSV export), Ads, and Verification features.

LoFush uses a Freemium model. Every role starts on a free tier with basic features. Upgrading unlocks more listings, analytics, priority positioning, and verified-badge eligibility. All plans can be created or edited by admin.

Each of these roles also has Free / Standard (Professional) / Premium tiers. Pricing is configured by admin in /admin/monetization. Features follow the same pattern: free = basic access, Standard = analytics + tools, Premium = featured + verified badge.

The Verified Badge (✓ blue checkmark) confirms that a seller's identity and credentials have been reviewed and approved by the LoFush operations team. It builds buyer trust and increases listing visibility.

1. Subscribe to a plan that includes Verified Badge Eligibility (Standard or higher for most roles)

2. Navigate to /monetization/verification

3. Submit Government ID and relevant professional certificates

4. Admin reviews the request — typically within 24–48 hours

5. Upon approval your Verified Badge appears on: listing cards, the listing detail seller panel, your seller store header, and search results

Listings are ranked in search results based on the seller's subscription tier:

Within the same tier, newest listings appear first. This ordering is automatic — no manual boosting required.

If a feature requires a subscription you don't have, a lock overlay appears with plan details and a "Continue to Payment" button. Free users can still use LoFush normally within their tier's limits.

Administrators can create, edit, and delete plans at /admin/monetization. Each plan has: Feature (role group), Plan Name, Price, Duration, Grace Period, Settings JSON (tier, max_listings, analytics, featured_listings, verified_badge, priority_rank, etc.).

/monetization/ads — Submit a paid listing or profile promotion for admin review and approval.

Conversations sorted by most recent message. Unread badge on the Messages navigation link.

1. Click New Message

2. Search for the recipient by name or phone number

3. Compose and send your message

Full thread history with sender names and timestamps. Messages update via near real-time polling.

Users can hold multiple roles simultaneously. The active role determines the dashboard and navigation shown. A farmer can also be a buyer; a consultant can also be an analyst.

/my-roles/request Profile dropdown›My Roles›Request New Role

Fill in: target role, reason/justification, supporting documents. Admin reviews the request.

Click your profile name in the top navigation → More Roles dropdown → Switch Role → select desired role. Page reloads with the new role's dashboard.

Use format 0712345678 or +255712345678. No spaces or hyphens.

Verify identifier and password. Use Forgot Password at /forgot-password to reset via SMS.

Account may be suspended or rejected. Contact support (Section 24).

Verify the phone number is correct. Click Resend OTP (wait 60 seconds). If still failing, contact support.

Contact admin support. Approvals are processed within 1 business day under normal operations.

Wait up to 15 minutes. Check /payments/{transaction}/status. Contact support after 30 minutes with your transaction reference.

Allow up to 24 business hours for admin verification. Contact support with bank transfer proof.

Orders can only be cancelled while in Pending status. Confirmed orders require admin intervention.

Use Direct Messaging to contact the seller. If no response within 48 hours, contact support.

Check listing status — must be Active. If Suspended, check notifications for reason and submit an appeal.

Ensure your active role matches the portal. Switch role via the More Roles dropdown in the navigation bar.

Your plan does not include this feature. Go to /monetization to subscribe.

Registration is free. Basic browsing and ordering is free for all approved users. Some advanced features require a subscription plan.

Typically within 1 business day. Up to 2 business days during peak periods.

Yes. Request additional roles from My Roles. Each role may require admin approval and its own subscription.

Profile name → More Roles dropdown → Switch Role → select desired role.

You receive a notification with the reason. Submit an appeal from your account. Admin responds within 2 business days.

Yes — via Direct Messaging at /messages. Both parties must be registered and approved.

Buyers declare commodities they want to purchase (quantity, budget, timeline). Farmers see all active demands and submit supply offers. Buyers review and accept or decline each offer.

LoFush integrates with AzamPay for mobile money (M-Pesa, Tigo Pesa, Airtel Money, Halopesa). Manual bank transfer is also supported for subscriptions.

Click the SW button in the navigation bar or the floating language button. The interface switches instantly.

Navigate to /fraud-reports or use Profile dropdown → My Fraud Reports. Provide as much detail as possible.

Visit /account-deletion for account deletion request instructions.

Verified service providers display a verification badge on their profile. Check credentials on the profile detail page.